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Janji, a performance running apparel company that funnels a portion of its revenue to funding clean water projects in various countries.
Task 1 was to create a bookmark design for Janji's "Nomadic Notes" campaign in which they included a free notebook and bookmark with every order to encourage journaling thoughts post-run.
Task 2 was to create an engaging Point-of-Purchase (POP) sign to be displayed at their pop-up store in Boston.
WHAT I DID:
I worked with CEO Mike Bernstein to come up with a bookmark design that would match Janji's colorful branding and the streets of Boston where it would be photographed. For the POP creative, I looked through their asset library from a recent trip to find a photo that would inspire potential buyers and match Janji's messaging.
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