© 2019 by Kelsey O'Donnell

GLOBALHAGEN

HOSTEL 

CREATED FOR:

Graphic Design studio course taken at the Danish Institute for Study Abroad during the Fall 2015 semester. 

PROJECT SCOPE:

My final project was to create a visual identity (logo, stationary, web landing page, sign) for a new hostel in Copenhagen. Global Hagen is an actual hostel that is run by volunteers, and all of the profits go to the humanitarian organization Action Aid Denmark.

PROJECT CONSTRAINTS:

I was required to use Global Hagen Hostel's current red and blue colors and Helvetica typeface.

 

WHAT I DID:

When approaching this project, I wanted to create an identity that emphasized Global Hagen’s unique position as a place where visitors can connect across cultures. After exploring multiple different concepts, including the use of transparency and halftones, I decided to focus on depicting an abstract image of connection. The final logo represents the hostel’s global and playful nature as a platform for sharing cultures.

PROGRAMS USED:

Adobe InDesign, Adobe Illustrator, Adobe Photoshop